A lot of factors can impact your website’s traffic but not appealing to your target market or not giving your visitors something for spending time on your site are probably the worst mistakes you can make. If your website doesn’t have something to offer visitors, why should they come and spend time on it?
The ideas below may not apply to every target market or online business but they are good examples of ways to improve website traffic.
You don’t offer free original content
It’s important to give your visitors information they can’t find anywhere else. If you are the only source for a certain type of information, people will find your web site, remember it and return each time they need the type of information you provide.
You don’t offer Free Software, eBooks or White Papers
Most people like to find good deals and if they can get something for free, it’s even better. Whether it’s a free app for their Smart Phone, a piece of software to run on their computer, an informational product or just something entertaining – each time they use it they will be reminded of you and your website.
You don’t offer a free contest or sweepstakes
It’s a fact, people like to win things. If you can fulfill that need, people will stop by to visit.
You don’t offer a free directory
Create a directory of websites, contact information or resources on a particular topic that is related to your target audience. People will visit because they will find what they’re looking for, all in one place.
You don’t offer a free e-zine.
Most people love to get free information that they’re interested in emailed to them on a regular basis. By sending them regular emails, you not only give them their information fix but also a reason to return to your website.
You don’t offer a free community or use Social Media
People like to have a place were they can have discussions with others on a particular subject. You could add a chat room, forums or BuddyPress (if you use WordPress) to your website. Or, if you want top avoid the maintenance hassles simply link to your Social Media accounts and interact with website visitors there.
You don’t offer a free affiliate program
One of people’s basic needs to survive is money. When you offer them a free opportunity to make money they’ll line up to visit your web site.
You don’t offer a free online utility
When you offer a utility that can solve a problem, people will visit your web site. The utility could be a free autoresponder series, game, financial or health calculator, etc.
You don’t offer free current information
Supply news stories related to your web site. People want up-to-date news on the topics they are interested in. They will also be interested in visiting your web site on a regular basis