- Are you ecstatic about your copywriting results and see no room for improvement?
- Does your copywriting reach your target market every single time?
- Is your copywriting landing you more sales than you ever dreamed possible?
If not, then this may be the most important copywriting resource you’ll ever use. Why? Because this page will give you access to 100% FREE advice, tips and techniques for skyrocketing your conversion rates and boosting your bottom-line.
Copywriter Mistake #1: Failing to seize your prospects’ attention IMMEDIATELY!
You have about 4.5 seconds to grab your prospects’ attention in print and only 2.5 seconds on the web. If you don’t make the opportunity count, it won’t…which means you need to understand and apply the art of headline writing.
Copywriter Mistake #2: Neglecting to get personal.
Share your story with your prospects. This is a compelling way to gain the prospect’s trust, which is critical to closing the sale, ESPECIALLY online. Let the prospect get to know you, to feel like you are a trusted friend or confidant…that you understand and validate them.
The best story will be one that reveals your flaws, tribulations, insecurities, and of course your ultimate success and triumph in your field (which proves you’re the expert). This combo will make the prospect feel sympathetic first, inspired second, and motivated to buy third.
Copywriter Mistake #3: Selling features and benefits, not solutions.
Don’t do it. It’s a waste of your time and your prospects’. Remember, people buy emotionally and justify it intellectually. Stan may have needed a new truck because he totaled his old one, but you can bet the decision to buy a fully loaded F-150 wasn’t made because it was a wise investment of $39,970. No, what tipped the scales was the feeling he got from the sound of that dual exhaust V-8 engine. Intellectually, however, he justified it by telling himself he required the hauling capacity at work and at home. This justification may very well be valid, but the fact is, it wasn’t the features or benefits that compelled him to buy.
Copywriter Mistake #4: Using a call to action that…isn’t.
Example: “For more information about widgets, call 1-800-WIDGETS.”
This is an example of a “call to action” that just isn’t. There is no compelling reason for the prospect to pick up the phone and call.
A better choice would be, “For a FREE demonstration of how our widgets can save you up to 30% every quarter, call 1-800-WIDGETS by June 12th.”
The most effective calls to action include a bonus, deadline, limited quantity notification, penalty for not responding quickly or other incentive to act right away.
Copywriter Mistake #5: Forgetting to include a “P.S.” in your sales copy.
Never ever throw away this opportunity. The headline and the “P.S.” section of any sales copy are always the two most read portions, whether it’s in print or on the web.
Copywriter Mistake #6: Ineffective use of bullets, highlighting, cross-outs, handwritten script and more.
Marketing copy is available by the dumpster-full. Make yours stand out by making it easy to read. Draw your prospects’ eyes to important points by crossing out, in red, the original price for your widget. Then in a “handwritten” script write in the new, lower price. In a sea of boring modular text, it stands out.
Copywriter Mistake #7: Using “me, me, me” not “you, you, you.”
Prospects just don’t care about what you’re selling or what a swell person you are. They want to know how your product or service is going to:
A) Remove their pain
B) Bring them pleasure
If it doesn’t do one of those, they aren’t interested. Think about it. Would you be???
So now that you’ve got all this great free consulting, why would you use a professional copywriter? Because doing the writing yourself means investing time, money and effort in a skill that isn’t going to help you run your business. The truth is you don’t make money as a copywriter. But the right copywriter can make money for you.