There are a lot of ways to make a recurring income online and some work better than others but selling advertising space is an option often neglected by successful website owners. If you are a dedicated Author, blogger, podcaster or other Internet Entrepreneur who has developed a good stream of traffic you can charge for advertising space and make a little extra money for doing what you do best – creating content!
If you use WordPress, there are a number of advertising plugins designed to help you manage your advertising clients providing them with statistics. The plugins also provide the website owner with an easy way to manage the ads they sell.
Now, here is a list of 10 great ways to sell advertising on your website:
- Offer a discount to your customers when they spend over a certain dollar amount for ad space. You can also apply this to the number of ads they purchase.
- Offer your customers a free bonus for renewing their ad buy; it could be an ebook, special report, online utility, etc.
- Sell advertising space between your content; break an article in half and insert the banner or classified ad between it.
- Write content that’s tailored to the product your customers are advertising; this is more work but, you’ll sell a lot of ads.
- Tell your customers when they buy an ad you’ll also add it to your free ebook and/or Social Media for free.
- Offer to endorse the product your customers are advertising before or after their ad; you would have try the product or service.
- Write a review for your customer’s product and place it under their ad; this is similar to a testimonial or endorsement but more in-depth.
- Offer a bundle discount like place 2 ads and get 1 free; with the current sluggish economy, most businesses are looking for a good deal.
- Give your customers free bonuses when they buy ad space; they can be submission software, an ebook full of advertising or copywriting tips, etc.
- Guarantee your customer’s advertising results; if they don’t like the traffic they receive, give them a refund or another ad for free.