Q) Will having lots of Links to my site will increase my search engine rankings?
A) Yes and no. If your links contain relevant information for the search engines Keyword query then your rankings will increase as you will get more and more targeted links back to your site.
Q) Is it possible to fool the search engines by using text the same color as my page background?
A) Absolutely Not! Don’t waste a moment trying to outsmart the search engines. If it sounds too easy or good to be true it is. The search engines will penalize and possibly remove your site from their listings if you attempt spamming techniques.
Q) Is search engine publicizing the only way to generate traffic to my site?
A) Though it is one of the best methods of increasing site traffic, search engine publicizing is not the only way. Blogs, forums, social networks, newsletters, referrals and off-line marketing can all increase your Website traffic